Sandy Ghuman - Audience Targeting Specialist, Sky

Sandy Ghuman, SVP Data Strategy, SBDS Group

Truly unlocking the potential of your data assets & technology

Everyone is talking about data. Global brands, agencies and media owners are seeking to pursue considerable disruptive data-driven marketing strategies to keep ahead of the competition. Yet, despite 91% of global brands adopting technologies to empower their assets, 76% are not seeing results. Why? Because they simply do not have the skillset, experience or knowledge to unlock its potential.

Learn how brands leverage on-and offline user behaviours blended with innovative technology and the application of human intelligence to customise experiences -  truly unlocking the richest potential of their data assets.

BIO

Sandy holds 20 years’ experience within digital marketing and data technology, building her career across companies such as Yell, Experian and most recently Sky. Sandy is passionate about leveraging data and technology to customise consumer experiences and has the skills to drive digital targeting capabilities and audience management with proficient understanding of the marketing and advertising cloud marketplace.

Sandy has a passion for all things data and joined SBDS Group in July 2019 to run their global data strategy division. Sandy brings a wealth of knowledge, skill and understanding to the SBDS Group, and will be responsible for the data strategy and implementation for all the businesses clients.

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